The U.S. Food and Drug Administration (FDA) intends to make prohibiting menthol as a characterizing flavor in cigarettes one of its highest priorities.

The agency made the announcement April 29 in a letter addressed to Executive Director of the Public Health Law Center D. Douglas Blanke from the FDA’s Center for Tobacco Products Director of Office Regulations May D. Nelson

To do this, the FDA will need to start the rulemaking process, which will include drafting and publishing a proposed rule and seeking public comment. The FDA also said it will work with the Department of Health and Human Services (HHS) to enlist and collaborate with other entities at the federal, tribal, state and local levels to provide support to menthol smokers who quit or want to quit.

Richmond, Va.-based Altria, which owns Marlboro and Virginia Slims cigarette maker Philip Morris USA, said the company shares the goal of moving adult smokers from cigarettes to potentially less-harmful alternatives—but prohibition does not work.

Convenience-store retailers have indicated that the potential menthol ban would likely result in a huge hit to sales. Menthol cigarettes make up about 30% of a c-store’s cigarette sales.

Response to Citizens Petition
The announcement came because of a court order requiring the FDA to respond to an eight-year-old petition from a citizen that asked the agency to prohibit menthol as a characterizing flavor in cigarettes. The FDA already banned cigarettes with flavors other than menthol, which are known to appeal to youth and young adults, in 2009.

On April 12, 2013, the Public Health Law Center and 18 co-signers filed the citizens petition. Then on June 17, 2020, the African American Tobacco Control Leadership Council, a co-signer of the petition, and Action on Smoking and Health (ASH) filed a lawsuit, alleging, among other things, the FDA unreasonably delayed issuing a final response to the citizen petition.

During litigation for that lawsuit, the FDA agreed to respond to the petition by Jan. 29. That deadline was later pushed to April 29 because a supplement with updated information from the original petition was filed in January a few weeks before the original deadline.

Social Justice Concerns
Menthol is a flavor additive with a minty taste and aroma. It may reduce the irritation and harshness of smoking when used in cigarettes, the FDA said; however, research suggests menthol cigarettes are harder to quit than nonmenthol cigarettes, particularly among African American smokers.

More than 19.5 million people are current smokers of menthol cigarettes, according to the FDA. Nearly 86% of African American smokers, 46% of Hispanic smokers, 39% of Asian smokers and 29% of white smokers use menthol cigarettes, the agency said.

More than two dozen organizations—including the American Civil Liberties Union (ACLU), wrote on Monday to Secretary of the U.S. Department of Health and Human Services Xavier Becerra and Acting FDA Commissioner Janet Woodcock detailing concerns on a menthol ban.

A ban on menthol cigarettes would prioritize criminalization over public health and harm reduction and lead to unconstitutional policing and other negative interactions with law enforcement, the letter’s writers said. It also poses the risk of creating underground, illegal markets for products.


Megan Diver

Megan has worked in Maine politics for more than ten years and all of her professional career, having served in many roles for elected officials (including former Secretary of State Charlie Summers), in-house with the Maine Association of REALTORS®, legislative specialist at Pierce Atwood LLP providing lobbying services and support to Pierce Atwood’s government relations clients and most recently senior government relations specialist at the Maine State Chamber of Commerce. Megan currently is the Vice President at the Maine Energy Marketers Association, utilizing her vast knowledge and legislative experience at the State House to represent MEMA on policies relating to the Association and its members.